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WithinReach: Breastfeeding Coalition of Washington PSA Campaign

On April 22, 2009, Washington State Governor Chris Gregoire signed into law a breastfeeding civil rights bill. The bill amends state anti-discrimination statutes to ensure the right of a mother to breastfeed her child in any place of public resort, accommodation, assemblage, or amusement.

The Breastfeeding Coalition of Washington, under the auspices of WithinReach, sought a means to get the word out to breast feeding moms, efficiently and inexpensively.

Jackie Fisher Marketing & Media was able to provide over $5000 of free broadcast radio advertising, Internet radio advertising, and creative services for the Breastfeeding Coalition of Washington.